Over the years, we’ve learned the importance of innovation and leveraging technology to remain informed. At ImpactFI, we believe in doing so with our client’s needs in mind - working to provide the services they need to make a difference.
ImpactFI is an independent, black-owned Registered Investment Advisor (RIA) specializing in supporting clients who receive equity compensation and who are interested in leveraging their good fortune as a force for good. We believe that making money and making an impact don’t have to be mutually exclusive. At ImpactFI we leverage the latest technology to deliver a high touch experience, customized strategies, tax efficiency, and accessibility. As a CERTIFIED FINANCIAL PLANNER® (CFP®), our founder is dedicated to putting client’s needs first and learning about who they are in order to develop the solutions that can mean the most in the long run.
Helping Professionals Who Receive Equity Compensation
Manage Their Money & Live the Life They Want
As a hardworking professional, you’ve dedicated your career to focusing long hours on not only your job, but likely your passion. And, outside of work, you’ve spent the time you have with your family and friends, doing what you love.
At ImpactFI, we work with recipients of equity compensation who are looking to make a positive impact with their wealth.
Our solutions are designed to optimize what you’ve earned and organize your finances in a way that allows you to enjoy your life. Additionally, you likely value:
HonestyTransparencyDirect Communication
Sound Like You?
Our firm believes deeply in the representation of all when it comes to finances. As a black-owned business with the ability to be selective about investments and charitable donations, we seek to move the needle with representation. Our diverse range of services can meet the varying needs and values of our clients to help them in multiple ways. If you’re someone who might excel with the help of our services, let’s connect. We look forward to meeting you.
As a firm, we know the importance of remaining true to one’s self and connecting with those who value you as a person, not simply a number. Our goal in providing client-focused services is to truly guide those who want to do more. This may include:
Charitable GivingBeing Selective About InvestmentsAllowing Passion Into Your FinancesAnd More
We’ll start with an initial meeting in which we learn more about what you’re looking for and how we can best serve you. Simply select a time that works for you, or give us a call to learn more.
We want to get a full picture of your current financial outlook so that we can best develop a strategy that benefits your needs. The best plans are developed when we see the clearest.
Kevin Cheeks is a CERTIFIED FINANCIAL PLANNER™ and the founder of ImpactFI. With close to two decades of experience in wealth management, Kevin has worked at several of the largest financial services firms such as Bank of America, Wells Fargo and Charles Schwab. While at Schwab, Kevin was responsible for advising stock plan participants at some of the largest tech companies in the San Francisco Bay Area, such as Apple, Facebook (Meta), Google (Alphabet), Twitter, Uber, and many others. In 2020 Kevin joined forces with several colleagues to help launch ECHO45, a boutique Registered Investment Advisor (RIA), where he served as the firm’s Chief Compliance Officer and Director of Planning Services, in addition to continuing to serve as a Financial Advisor to his own book of clients.
2020 proved to be not only an interesting time to launch a new firm, but also a historically important period in our country and around the world. After 2 years of helping to build and grow ECHO45, Kevin felt a calling to be doing something more. Having been brought up in a home with parents who served in the Peace Corps, participated in the civil rights demonstrations in the 1960’s and were active in grassroots political campaigns, Kevin felt it was time to align his work with his ethos. “ImpactFI was born from the idea of creating a platform where investors can make a difference in the world around them while simultaneously accomplishing their own financial goals. Making money and making an impact don’t have to be mutually exclusive.” In April of 2022, ImpactFI opened its virtual doors for business.
When he’s not helping clients accomplish their financial and altruistic goals, Kevin and his partner, Sejal, enjoy taking advantage of life in the Bay Area with their dog, Nullah. An avid traveler and board sport enthusiast, from snowboarding in Canada to surfing in Sri Lanka, Kevin has visited 24 countries so far and looks forward to growing that list even longer. He’s also a self-proclaimed points and miles nerd. In 2019, he had the great fortune of being able to go on a surf and yoga themed sabbatical, during which he flew around the world, visiting 7 countries along the way, flying entirely in business class and almost entirely on points and miles!
Featured In:
ImpactFI is an independent, black-owned Registered Investment Advisor (RIA) specializing in supporting clients who receive equity compensation and who are interested in leveraging their good fortune as a force for good.
We believe that making money and making an impact don’t have to be mutually exclusive. At ImpactFI we utilize the latest technology to deliver a high touch experience, customized strategies, tax efficiency, and accessibility.
The Fiduciary Standard
Registered Investment Advisors (RIAs) are required by law to be a fiduciary. This means we are not compensated based on the products and services we recommend, which is not the case across the financial services industry. A fee-only model mitigates much of the conflict of interests that exist in financial services, as an RIA’s only source of compensation comes from that fee that the client pays us directly, and not from any commissions or revenue sharing from selling certain financial products.
Behind Our Name + Logo
The Cambridge Dictionary defines the word Impact as “a powerful effect that something, especially something new, has on a situation or person.” FI is often used as an abbreviation for Finance or Financial. The multi-colored arrow represents diversity and working together to raise up with one commonality, represented in green. The color green also represents wealth and health.
Areas Of Expertise
Stock options and equity compensation, including Incentive Stock Options (ISOs), Non-Qualified Stock Options (NQSOs), and Restricted Stock Units (RSUs)
10b5-1 trading plans
Proactive tax planning and tax efficiency
Direct indexing
Socially conscious investing and ESG screening
Retirement account strategy and management (401K, 403B, 457)
Retirement/FIRE/work-optional, goals- based financial planning
Charitable giving strategies
Making An Impact
According to the American College of Financial Services “13.4 percent of the U.S. population is African American, yet only five percent of financial advisors are Black.” According to the CFP Board “As of December 31, 2021, the number of CFP® professionals reached an all-time high of 92,055…There are now 1,652 Black CFP® professionals (1.8% of all CFP® professionals).” We are proud that ImpactFi is a part of this ever-growing community of black professionals and black-owned businesses. Representation matters and we are in a unique position to help others and be leaders in our community. As CFP® professionals, we seek to help others build wealth and financial security to be able to pursue their dreams.
I have $1M+ in investable assets, or the capacity to have $1M+ in investable assets in the near term. I need an expert to help me build a financial plan, strategy and manage my investment portfolio.
I have growing complexity in my financial life and need an expert to help me build a financial plan and strategy. I may want a financial advisor to handle my investments for me or do it myself.
While we are based in the San Francisco Bay Area, our clients are located throughout the United States. Utilizing digital capabilities, we work with you to develop a financial strategy no matter where you’re located.